corporate identity

corporate identity is a collection of documents such as letterhead, business cards, envelopes and etc. Besides them, there are other things such as paper notes, financial and administrative documents (such as invoices, bills and internal forms), personnel cards, labels and etc.

letterhead:

It’s a piece of paper which is usually 21x29.7 cm (A4) and used for writing letters between agencies, offices or individuals. These forms include: sign and title, address, topics such “date, number, attachment” and due to the prepared files for correspondence, they are not printed on the letterhead and just the space required by them is anticipated on the letterhead and left blank. They also include decorative visual elements. Usually the location of the logo and title are anticipated at the top of the letterhead and this principle is of utmost importance in governmental departments. However, in some other cases, designer can choose the suitable place for logo and title according to spirit and scope of the activity.

 

In designing the letterhead it should be noted that the background should be without colors, because otherwise it will reduce the quality of letterhead when copying or sending fax and it will look dark and lack the desired quality. The graphics of the letterhead should be in a way so as to not cause any trouble for writing and reading. Finally, depending on the subject, scope of the activity and terms of order, the possible limits may fade and will pave the way for designing letterheads with different formats and graphics.

Business card: they are cards which are 9x5 cm and printed on cardboard with different grammages. Business cards are the first commercial maneuvers for a subject. (Especially for Individuals) visual elements that are usually present in the card include: sign and title, a summary of the scope and address. Whether they are horizontal or vertical depends on the images and texts on the card. There should be an empty space in graphical designing of the cards for cutting and separating them after print.

Using detailed pictures due to impossibility of zooming, is not recommended. Business card will be capable of fantasy movements according to work scope and customer’s view (except government offices).


Envelope:

Envelope is usually selected according to the paper (A4). It’s advisable to choose an envelope which is equal to one third of the paper size plus six millimeters in its surroundings.

Envelope also has sign and title and it is necessary to write the address on that. Sign and title are usually on top of the left corner. Address is in the left bottom of the envelope. The elements of the envelope are usually horizontally aligned.

It should be noted that, upper part of the envelope is left for attaching the stamp and other postal functions (if the sending fee has paid in advance, you can also make use of this space). What we mean by leaving blank means that you shouldn’t add pictures or texts here but you can add decorative lines to beautify the envelope. These decorative activities should also handled with care since stamps and postal seals can have their impact on the decorative elements.

One of the most important issues in designing official set is coordination of visual elements in all items. In other words, a certain identity should be present in header, business card, envelope, personnel card and etc.

 

This visual identity can be achieved by decorating visual elements or by coloring and aligning them…

Usually, the starting point for official sets are headers and business cards and then some other elements are designed according to them and it should be noted that in some stages there maybe changes in the previous items.

Papers which have title and some other information about the company (name, CEO) are among the most important issues. A great effort is dedicated to designing these kind of pages. Large titles and special images are of utmost importance in headers.

The top part of the papers are more important than the bottom. And there is little information in the second part. The importance of top part is very much hence, some designers designate another color for that area. Sometime they are composed of two to four colors.

Papers usually contain lots of information. Some designers put the sign and logo in a box to get attention or they write the information in white within a black background (negative).

Using signs and symbols besides the logo can enable the person to read and perceive that better than before.

Features of papers:

Attraction (in design, color and texts in order to foreground itself)

Texts are legible and easily conveyed.

Its subject is easily discerned.

Title and its subject matter have the potential to make the person read for more information.

Design by: ramin saffariرامین صفاری

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