Role of designing in packaging industry

 

In today’s world, customers prefer packages and products which are opened easily, reusable, and easy to dispose after using. Unfortunately, package designing is not scientifically analyzed in Iran and it’s one of the weaknesses of product packaging. Package design tries to demonstrate the product quality to the customer in precise form so as to create confidence in product and attract the customers to buy the product. This type of designing paves the way for competing in the competitive market. Suitable packaging has a great role in product’s success. Successful design needs special expertise in the fields of science, psychology, art and designing. Painting and designing the package in proportion to tastes of different segments of the market increases the demand for the product.

Packaging Techniques



Packaging techniques should be selected according to available technology and machinery in the country and the available facilities inside and outside the country. Packaging technique is distinguishable in several aspects including the raw materials used in the packaging insustry and the related technology and machinery. Metal packaging machinery and technology enable the use of equipment for manufacturing, filling and closing the metal cans. Glass is also an ideal material for packaging due to its efficiency, low cost, health and beauty. Paper and cardboard packaging has entered in every aspect of packaging industry and it’s used for all types of products. Wood packaging is used in construction of wooden boxes. Plastic packaging is mainly used in the food industry.

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The design and implementation stages in Brandco

Feasibility analysis, evaluation and identifying products and competitors in the market1

Feasibility analysis, evaluation and identifying products and competitors in the market

The most important step in designing a suitable and customer-friendly packaging
The most important step in designing a suitable and customer-friendly packaging2

The most important step in designing a suitable and customer-friendly packaging

Checking the machinery and packaging facilities and final cost of the task
Checking the machinery and packaging facilities and final cost of the task3

Checking the machinery and packaging facilities and final cost of the task

Submitting the plan to the employer to obtain his comments and approval to create the initial version
Submitting the plan to the employer to obtain his comments and approval to create the initial version4

Submitting the plan to the employer to obtain his comments and approval to create the initial version

Creating the initial version, reviewing and correcting the possible errors and delivering the design to the employer

Design by: ramin saffariرامین صفاری

وبلاگ رامین صفاریramin saffari`s blog